Marketing is very important for any business, including dental practices. A national audit carried out this year estimates that there are approximately 4,000 dental practices currently operating in Australia. Dental marketing helps you differentiate your dental practice from all the other dental practices, especially those in your area.
Dental marketing has changed significantly over the last few decades. Digital dental marketing is the most effective form of dental marketing and you need to speak to an award-winning digital marketing team to put together an effective campaign for you. As part of your dental marketing campaign you will need a Google My Business profile, a modern dental website and a social media marketing campaign.
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Google My Business
Creating a Google My Business profile helps potential patients search your dental practice and the treatments and procedures that you have to offer. On your profile, you can add as much information as you like with regards to your dental practice. This includes your contact details, your address, your opening times, the treatments and procedures that you have to offer, information about you and your team, and any special offers that you may be running.
Once you have added this information, and it has been verified, you will appear in Google Maps so that patients can see where you are located and how far away you are from them, as well as the Google local pack listings. Patients will be able to review your practice and leave a rating. The more ratings you accumulate, especially five star ratings, the higher you will be listed amongst the other dental practices in your area. Some studies show that online reviews makeup almost 10% of how search engines rank businesses in search results lists. Therefore, it is important that you ask each of your patients to leave a rating and a review every time they visit your practice. Another important statistic is that approximately 90% of potential patients are influenced by online reviews, so the more positive feedback that you can accumulate the more patients you will be able to attract in the future. This means that Google My Business is beneficial for you and your patients.
You should remember to update and optimise your business profile on a regular basis so that the information is current and up to date. Often this may be the first time a patient finds out about you therefore you want to leave a good first impression.
A modern dental website
A good dental website is the next key component in your dental marketing campaign. Although a lot of information can be found on your Google my business profile, a website helps patients find out everything they need to know with regards to you, the dental practice, the team, and the treatments and procedures that you have to offer. Most importantly, a good dental website will provide a patient with plenty of dental health advice and education. You need an attractive website with a good balance of text, pictures, and videos; this will provide visitors with the dental education they need to encourage them to take up the treatments and procedures that you have to offer.
The website needs to be functioning correctly at all times and it needs to be maintained on a regular basis so that it ranks well on Google search results lists and continues to attract new patients for you on a regular basis. A digital marketing team that specialise in SEO will be able to take care of this effectively on your behalf.
Social media marketing
Social media marketing is very important in this era of modern technology where nearly all adults have at least one social media account. Through social media, you can communicate with potential patients and existing patients on an informal basis. You can keep them up-to-date on daily happenings at the dental practice. They will get to know you on a more personal level as you share experiences from the practice. You can use social media marketing to provide patients with dental health education in a fun and interesting way and you can also use it to promote your treatments and procedures further. Social media marketing will help you widen your audience significantly. A dedicated marketing team who specialise in dental practices will be able to help you decide which platform is best suited for your business.
A combination of Google My Business, a good dental website, and social media marketing will help your dental practice attract new patients on a regular basis so speak to a multiple award winning, highly experienced digital marketing team sooner rather than later and find out more about putting together a good dental marketing campaign for you.